Mission & Values


Make buying the best-tasting, healthiest, grass-fed beef possible convenient to our local NE florida community.


Our mission is to develop deep relationships with our local farmers and processors that uphold our high standards of quality from start to finish.


Improve the health and wellness of our local communities by providing better quality beef without sacrificing taste.


Genuine: What you see is what you get. We are down-to-earth, outdoors loving patriots. Our priorities are clear, God, Family, and the Great Outdoors.

Integrity: We strongly uphold integrity through every aspect of our business. We believe that honesty, transparency, and always doing the right thing is core to our success.

Excellence: We strive for excellence in every step of our business. From quality control, supply chain management, to customer relationships – we aim to be the best and focus on continuous improvement.

Respect: Respect for the outdoors, the adventures we pursue, our fellow employees, our customers, our country, our family. We regard respect as a core value of our com